How do I submit a product for sale with Lifeway Christian Resources?

Lifeway Christian Resources can only accept print products that are published by a traditional publisher or music label with which we have an established working relationship. It is our practice to not sell self-published product. Print products include books, Bibles, Bible Studies, pastoral resources, children’s books and resources, and music. Print products within these categories must be presented to the appropriate Lifeway buyer through the publisher’s, music label’s, or distributor’s designated sales representative and not by the author or author’s representative. Unfortunately, due to the number of new resources created each year, print product cannot be accepted outside of these guidelines. We are unable to accept submittals directly from the author or artist. It should be noted, that any print product sent to Lifeway Christian Resources outside of these guidelines will not be reviewed and samples will not be returned.
With regard to gift or non-print products, the preferred submittal procedure is to send an email to newproducts@Lifeway.com. Please include images of your gift or non-print product, pricing information, and distribution method with your email. We recommend actual physical samples not be mailed into Lifeway. Samples will not be returned.
We prayerfully consider thousands of items each year and hope that this information is useful to you as you seek to establish your product in the Christian marketplace